About 20 years ago, before I started my IT and Web Design business, I was working with a video production company briefly on a documentary. One of the things that I wanted to do that I still see people trying to do today is that they buy the best computer that they can and then […]
A big concern for online business is how to show up in search engines and on search result pages. Let’s talk about how we actually do that. There’s going to be keywords in your industry that you’re interested in. I’m assuming that you already have a website and you’re looking to find out if there […]
One of the interesting things about SEO for small business is that people don’t look at the right keywords to optimize. It usually stems from not really knowing who they’re selling to. They don’t know their audience or the avatar of the people visiting the site. For example, you might be wanting to show up […]
Today I talk about peer pressure in SEO. This is really for small business owners. A lot of you feel the pressure to do SEO. We get tons of email offers. Even as someone who runs a an SEO firm, I get a lot of emails every every day from people in other parts of […]
As you know, people are easily distracted and too many choices in the navigation bar will confuse people. They won’t know what to click on. And one of the biggest problems that people have designing websites is they have too many goals. When you’re doing SEO, you really have to have one goal in mind […]
Today I talk about something that is a little contentious among web designers and that’s Graphic Design versus SEO. This was always an interesting topic at my office. We did web design for 20 years and you know, I’ve had a few different graphic designers in the life of my companies (and graphic designers are […]
Some people ask me how I got started with SEO and what made me learn it. So if you don’t mind, I’ll tell you a brief story. Before I started the company, I was a project manager in construction. I know… very tech-related, right? I was managing teams of people building commercial projects like schools, […]
As you know, I’m working on my book and I discovered something interesting yesterday that I just want to share with you. It’s more more of a warning about different ways that people can sell bad SEO. So I’m working on my book cover (I outsource some of those things). So I’ll go to a […]
I was talking to my customer Molly from Georgia yesterday and she has a dog grooming business. She said that her business was growing and now it was time for her to get on Google. So you know, I think that a business should be thinking about Google from day one, but her question to […]
Today I share one of the secrets in my Search Profits book that I like to call Common Sense SEO. Some people say that you optimize for Google and I’d like to suggest that you instead optimize for people. Think about what it is that Google is looking for. Google wants to deliver the right […]
