One of the most common things people don’t pay attention to is whether their website actually works on other devices, such as mobile phones, smaller screens and different web browsers.
As you’re aware, a lot of people use Google Chrome on their computer for web browsing, but they forget to check Microsoft Edge, Internet Explorer, Firefox or Safari on Apple. And this is actually a huge mistake for their business if they want to be sure people have the same experience on their website.
If you have an iPhone, you might need to test your website on an Android phone. Also make sure that the different browsers on different phones are working.
Think of it in terms of customer quality. If you’ve got a visitor who’s using a smaller device or an older phone, they may not buy from you if your website doesn’t appear correctly.
At the same time, Google is going to be paying attention to how your site shows up when they crawl your web pages. Therefore, you want to offer the best experience possible for your visitors.
Google will see that you have offered an equal experience for everybody and they’ll reward you in your search results.