Previously I’ve been talking about making money through search engine optimization and if you’re a new business that requires a lot of patience. In my past videos and blog posts, I’ve mentioned that it can take months in order to start showing up in search results, and even then, I am recommending that you write good sales copy and solve people’s problems in order to rank highly in the search results, right?
One of the best ways to get money coming in right away and to get traffic going to your landing page and to find out if your sales message actually works, is through Google Adwords. A lot of people will say not to use Google Adwords because it can cost a lot of money. The problem that those people have typically is they don’t know how to write good ad copy or they don’t have a message that connects with the people that are going to be clicking.
Here’s the key, SEO traffic is something that you can’t control, right? So in any case for a business, you want to actually be able to control the traffic. You want to be able to decide what they are searching for when they find your website. You want to know that you have the right prospect on your page. It’s like warm traffic instead of cold traffic, right?
If you don’t even know how the person found you and got to your website, that’s cold traffic and you might have a harder time converting those people. So it wouldn’t hurt to run an Adwords campaign for maybe $5 a day, just to get a little bit of traffic and then see how that converts. You’re kinda jumpstarting the process with Google because as that traffic comes to your page, your Google Analytics is seeing those people and watching how they behave.
It gives you a chance to refine your message and get people converting on a small level while you’re just getting started. So that’s really cool, right? But how many people do you think are actually going to buy from you the very first time that they see you? Like cold calling in general, if you send an absolute stranger to your page, they may not know that they even have a problem that needs to be solved. Or they may be aware of solutions but don’t know that your company even exists. The people who are most likely to be converted are the ones who know that they have a problem and they know that you have a solution, right?
The best way to do that is through retargeting. Once you’ve gotten them to your site initially through Google Adwords, the cool thing that you can do, and this really, really helps, and again, we’re just talking about a $5 a day budget on ad words, but add a $5 a day budget on Facebook, and here’s what you do:
You use the Facebook pixel on your website and this is the cool thing… Facebook knows the user profile, the Facebook user account of the person visiting your website. And if you set up a campaign targeting people through the Facebook pixel who have visited your webpage, you actually are able to save an audience of all these one-time visitors that you’ve paid for through Google. And you can show them an ad repeatedly through Facebook until they buy.
So you don’t actually lose those potential leads because we know that it takes six or seven times for somebody to see you before they buy, right?
Even better, you should give them something in exchange for their email address, something valuable that they would find to be a reasonable exchange. Imagine if you were also to capture their email on one of those visits.
The truth is they probably won’t give it to you on the first try, but if they’re seeing you over and over again on Facebook, eventually they’re going to give you their email address and then you can create an email sequence targeting them through an automated system like MailChimp or Aweber or something else.
Eventually those people are going to be hearing your message until they unsubscribe or buy, right? So it gives you an opportunity to reach them with multiple points of contact.
The end result usually is that you’re going to multiply your sales by three or four times. It’s absolutely incredible and businesses must be doing it this way nowadays. And if you do that, you are getting so much value out of those Google Adwords that it’s absolutely worth it. You could spend years doing SEO and never get the same kind of information or build a list of prospects that can compete with this.