When we discuss backlinks, there’s an advanced strategy that needs to be covered called backlinking to backlinks. And this is something that Google doesn’t like. Google considers it to be a pyramid scheme.
When you want to increase the value of the backlinks that you have, what you’re doing is you’re creating backlinks to those. So let’s say that you’ve created a blog or a YouTube channel or a place with valuable content that links to your website. You want to do SEO on those profiles or that YouTube page to drive traffic and get more eyeballs on it.
You want to get Google to crawl that page to get to your website and inherit the added value that you’ve created. It can be incredibly valuable when done correctly, and you want to make sure that you’re not triggering all of the defensive capabilities of Google.
So one of the things that you wouldn’t want to do, for example, would be to link your site to those backlinks because that would create a loop, and that would be terrible for your website.
The kinds of strategies that people use to generate traffic would be things like press releases or going on to Facebook posts and Facebook groups and driving new people to those blogs or YouTube channels.
The one thing that you want to be careful of though, is that your competition can see what your backlinks are. You need to keep a close eye on the quality of the links because your competition can flood you with low or spam quality links to try and poison those backlinks that you’ve been working hard to create.
You need to carefully use the Google disavow tool to make sure that something that you’ve been working on isn’t starting to go South or that you’re able to “disavow” it as quickly as possible before it affects your website, triggering penalties from Google. You want to use tools like Majestic or SEMrush to continually monitor all the backlinks and the authority and trust of those backlinks.
People do this to create a profile or a blog on a ranking domain that has much more authority and trust than their website. Sometimes it takes a little bit of extra traffic to tap into the full value of the backlink you’ve created. For example, what if you have a brand new website with no reputation? You can borrow the authority and trust of a site like Medium by building a blog there and regularly contributing. But the blog you’ve created on Medium has no value if nobody is reading your articles, so you would need to create an audience for that blog to tap into the domain value of Medium. Then, of course, it would link back to your site.
As Google starts to explore and crawl that that new blog or profile and see all of your posts, you’ll inherit the authority and trust of that larger domain. It will multiply the credibility of your site much quicker than if you were building spammy profiles and not adding any value to them.