Not many people have heard of Google Trends. There are a lot of tools online that’ll tell you what’s currently trending in the search engines for certain keyword topics or locations. This is actually a really important service that Google’s offering because it tells you a couple vital things.
Google Trends tells you where searches are most popular for specific keywords around the country or around the world. It also tells you what other related searches are taking place. If you’re looking to plan content creation or looking for services that people want, that you can expand your company with, then Google trends would be a great place to start.
You can sort your results by top keywords or by rising keywords. Rising keywords tell you what’s starting to pick up traction online. That’s really great because it allows you to plan ahead and kind of get ahead of the curve with things that are coming up. If you use this tool, which is just located at trends.google.com, you can really stay on top of your industry in regards to what people are actually searching for.
We’re all experts in our own respective areas, but Google actually tells you what searches are taking place and what people want. As I’ve mentioned before, when you are creating a business or if you want to be successful online, you really need to be selling what people want. And there’s only so many good tools that you can use to find out what that is if you don’t know your audience or are just getting started. You’ll want to pay attention to trending keywords to see what’s what’s coming up.
I’ve talked to a lot of people in the past and advised them on what kind of businesses to create. I’ve always believed that people looking to start a business should be consulting the search engines before they invest money and time building a company or a business. They should be paying attention to where their products and services are going to be needed.
If you were to go into trends.google.com and put in the keywords for what it is that you do, it’ll display a map. That map is going to be color coded based on demand. For example if you wanted to create a computer business, at one point I had done searches and found that there were no computer consultants within a certain region of New Jersey, but yet there were 30,000 searches a month for that need.
If someone were to create a computer business at the time, that would have been the ideal spot because again, there would have been 30,000 searches for those services. It clearly reveals the supply and demand for that business. There was nobody providing anything in that area. So it would have been an ideal place.
Small business owners need to think differently nowadays to succeed. There is so much competition worldwide online, and with these tools, you really can get information that tells you where you can be successful and how to move before other people do.