Today I share a couple of essential factors about link building. As you know, Google cares about reputation and trust, and over the years, website owners have learned that Google determines a significant amount about your website through the backlinks to your site.
For over a decade, website owners have been trying to build as many links as possible to their sites, thinking they will borrow or steal credibility from the origin of the link. They expect Google to increase their search rankings as a result of the linking site’s authority or trust.
I’ve talked before about how natural link building is more important than paying people to create your backlinks. But, there’s one other factor that is extremely relevant here, and that’s the speed in which links are created, which is called link velocity.
What happens is Google pays attention to see if you’re naturally building the links. Google wants to know if you’re cheating. Are you going online to sites like monster backlinks or Fiverr and paying people to create a storm of backlinks for your website. Then they all get indexed Google in one crawling session because the person who did the work did it in one afternoon.
The key to success is going to be appearing natural. I don’t endorse paying people to build links. People should naturally like the solutions that you’re offering and want to share them. But that brings up another point: there are multiple kinds of links that you want to consider. And when you don’t know who the sites are that these people were building backlinks to… well, that creates a bit of an issue because you’re not earning them yourself.
If the contextual relevance to your business is off, you may want to reconsider the types of links you want.
There are two kinds of links I would consider. First are the experts in your field who are going to be naturally linking to your content as a peer, but you’re going to have links from your target customers, right?
So you want to think of those two different kinds of link profiles and what they would look like and how you can naturally create that at the rate they would typically appear without artificial influence. Then think about your own a backlink strategy and how you can slowly be dripping those in.
You want high quality, so don’t focus on large numbers and really try to get people that matter in your community and in your field so that you’re building real trust and that authority for your website.
The key here is understanding how rapidly linking to your site is a red flag to Google. It would be best if you were dripping in links, and steady consistency is going to be the essential factor.