Hey folks today I talk about a topic that not enough people are discussing: Spamming Google.
When you do SEO, you are looking for new keywords. You’re writing articles, you’re basically trying to create the content that’s going to get you to rank in search result pages. At least that’s what I would consider the old way of doing things.
Most people don’t understand that they’re actually generating spam when they do that. When they hire someone, if they’ve outsourced their SEO, most likely that individual has created profiles on other people’s websites and they’re creating dozens, if not hundreds of fake user profiles. They’re using these profiles to add a one sentence comment and a link going back to your website. They’re putting that in someone else’s blog or WordPress site or something. They’re using an automatic tool I’ve mentioned before called SEnuke.
It runs around $200 a month I believe. They don’t understand the real concept of spam. And just as you receive email in your inbox that you don’t want and you delete it… It’s really the relevance that causes you to delete that, right?
Well now consider search engine spam. Consider creating the equivalent in search results or on other people’s websites. If you manage your own blog, then you’re painfully aware of this very thing. Unless you’re using a filter like a Akismet in WordPress, you’re probably getting buried with a lot of comments and things that you don’t need or you don’t want. And sometimes it’s hard to tell that it’s even spam. You think that it’s real people, but it’s not. And the key here is, really like the golden rule. Do unto others as you’d have done unto yourself.
Do you want to perpetuate the creation of the spam?
How do you think Google sees that spam?
What happens often when you outsource SEO is you’ll have someone create hundreds or thousands of links for you. They send them back to you and then you probably put them through some kind of a ping farm, which will notify Google that these links have been created.
This is such a low quality form of doing SEO. And it tells Google that you’re a different type of business owner, you’re not a high quality website.
Here’s a better way to do some link building… I would be looking at top performing forums or places where people go for solutions. I’d look for content that is broken and I would replace it. I would recommend that you go take a look at some forums or other popular websites that have articles that go to dead links. Go through their content, click on things and and see what works and see what’s broken or what’s outdated, right?
Write some new content, create a new video, write an article and then contact the website and say, “Hey, I noticed that this article over here is outdated and I just wrote a new one. Would you mind or consider replacing your old content with my new content?”, right?
Some other ways of generating links would be to look at your competition using a tool like SpyFu or Raven or SEMrush, and look at what links your competition has. Maybe you’re going to find a link that they have that you don’t have and check it out, follow it and see what what kind of quality it is.
Is it spamming people?
Or is it actually a legitimate article?
Can you write something and submit it to the same place?
Really, that’s the strategy behind outranking your competition, but by creating better quality. Outperform them and definitely don’t spam Google. When you spam Google, there’s actually a score on your domain that gets affected. Your trust and your authority are affected by that. And that can take a very long time to recover from if it’s possible at all.