Did you know you could use A/B split testing to improve the ranking of your website?
In the past, I’ve mentioned how your click-through rate and the conversion of people in your web page are the factors that determine how well you rank in search engines on Google search results, et cetera. The thing to understand is that you want to design your web pages for people and not search engines. And this is a theme and in several of my lessons, but the point there is if people like the content, that means you’re going to have more people coming to your page if they’re not leaving right away.
When they’re looking at your content, that means they’re spending more time on the page, which sends signals to Google and other search engines that you have content worth reading.
The search engines want to deliver good results to the people who are searching. And so if your webpage delivers good results, then people are going to be getting what the solutions that they’re looking for. When they find you and that sends the right signals and you move up in the search results, right?
A/B split testing is done with advertising through AdWords or Facebook. You can also use URL shorteners to do A/B testing as well. So if you’re promoting a campaign or for a special sale or something, you can use a URL that goes through a site that splits the half the audience into one direction or, or another.
What you’re doing is you’re creating different versions of your landing pages for people to see different content. And the content that converts the best is the content that you want to stick with.
And the better converting content, the more it’s going to rank in Google, right?
You’re going to want to get rid of the content that’s not performing well. But here’s an interesting concept…
You want to be constantly testing against your best content. Some famous marketers talk about constantly trying to beat their best advertisements, and you can apply this same concept to your web pages.
You should want to try to beat the conversion rates and bounce rate of your best landing page, right? Because you’re always looking to improve your website and get the best results… constantly creating multiple versions, doing the AB and split testing and seeing what has the best bounce rate, what brings in the most traffic, what headlines get the most clicks and search results.
Those are some of the basic things that you can do to improve your website and continue ranking higher and higher in the search engines.